Grimaldi has a fleet of ferries that service the Mediterranean Sea and even some destinations further away.  This one (add name here) has a couple of decks of cabins and eating establishments and pools and their attractions that are on cruise ships.  What’s different about this business model?  People don’t have to purchase cabins, they can just sleep anywhere they want.  People were sleeping on air mattresses in hallways and stretched across couches in the entertainment areas.  

I guess they were dreaming, but probably with one eye open.